It is located at the southern end of the Arana valley, next to the Oteo passage that connects it with the valley of Campezo.
In its early days it was a village dependent on Contrasta, obtaining a town charter from Alfonso XI between 1312 and 1319; this charter was confirmed by the king himself in 1331.
An independent town and place of passage between the lands of the Ebro and the sea, San Vicente was one of the most important towns of the Montaña Alavesa during the 16th century, which was its greatest period and the origin of its present-day urban layout.
This layout is organised around the Church of San Vicente, from the same period.

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